The Squish brand and product range has been designed and developed in their head office in Birmingham, England. 

They're a small team of cycling enthusiasts, who have been working in the industry for longer than any of them care to remember.  What they do remember however is learning to ride on heavy bikes, with dodgy brakes and “hand-me-down” sizing; whilst at the time they still found that fun, they can’t help but be a little bit envious of anyone lucky enough to get their hands on a super light, super cool Squish bike.